Creating an authoritative visual presence – Blue Planet IT
Oxfordshire-based IT provider, Blue Planet IT, faced challenges with a fragmented digital identity, limited market visibility and a lack of clear differentiation.
The client approached Plinkfizz, with the vision of elevating their market standing, which included a modernisation of their brand and the creation of a more authoritative visual presence.
Our Approach: An end-to-end transformation
Plinkfizz executed an end-to-end strategic transformation, delivering a brand refresh, a bespoke website build, and a long-term integrated marketing strategy.
Branding & Style:
We immersed ourselves in the creative process to build a comprehensive brand suite, spanning logo design, visual identity, social media styling, website design, EDM design and branded office environments.
Additionally, we provided creative direction for custom photography to seamlessly align visual imagery with the new brand guidelines.
Ongoing Marketing Support
Our partnership with Blue Planet IT included ongoing full-service marketing support to ensure they reached their target audience on digital platforms.
Here are the areas we support with:
- Paid social media campaigns
- Print & digital design: Creating impactful digital designs to promote events using social media and e-mail marketing.
- Organic social media branding: We developed branding for Blue Planet IT’s social media channels.
- Event management support: Our experienced event managers supported online sign-ups, created email and social media assets and provided event support on the day.
- Organic social media: Driving engagement and brand exposure and building a loyal online community through social platforms.
- Email marketing: Crafting high-converting campaigns executing new branding to update customers on company activity.
The Results: Digital Momentum Ready for Growth
Following the launch of the website,
44% new users 25% becoming returning users
29%
Increase in organic search users number of pages on the website.
44%
Increase in organic search sessions
81.5%
oEmail marketing open rate excellent or good.
